Amazon Advertising helps companies build their brand and connect with shoppers, through ads shown both within and beyond Amazon’s store, including websites, apps, and streaming TV content in more than 15 countries. Businesses or brands of all sizes including registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and agencies on Amazon marketplaces can upload their own ad creatives, which can include images, video, audio, and of course products sold on Amazon. To promote an accurate, safe, and pleasant shopping experience, these ads must comply with content guidelines. Here’s a simple example. Can you figure out why two of the following ads would not be compliant? The ad in the center doesn’t feature the product in context.…
Tag: Julien Simon
Decoding the Social Effects Of Media with Machine Learning
What if media were optimized to benefit people? This thought-provoking question is at the core of Harmony Labs‘ mission. A nonprofit organization headquartered in New York City, Harmony Labs strives to better understand the impact of media on society, and build communities and tools to reform and transform media systems. As Brian Wanieswki, Executive Director at Harmony Labs puts it: “The media systems that we have now, for better or worse, have become outrage machines and sorting machines that put people into groups of like minds. The business incentive structures of these systems are such that the more outrage there is, the more profit there is. Political events across the world in recent years have borne out what these media…