Tag: Elizabeth Fuentes

As a data scientist, I’ve experienced firsthand the challenges of making machine learning (ML) accessible to business analysts, marketing analysts, data analysts, and data engineers who are experts in their domains without ML experience. That’s why I’m particularly excited about today’s Amazon Web Services (AWS) announcement that Amazon Q Developer is now available in Amazon SageMaker Canvas. What catches my attention is how Amazon Q Developer helps connect ML expertise with business needs, making ML more accessible across organizations. Amazon Q Developer helps domain experts build accurate, production-quality ML models through natural language interactions, even if they don’t have ML expertise. Amazon Q Developer guides these users by breaking down their business problems and analyzing their data to recommend step-by-step…

Today, Amazon Connect introduces a set of new features that help businesses enhance their contact center operations through generative AI, advanced security features, and streamlined bot management. These innovations help businesses deliver better customer experiences by creating more time and space for meaningful human interactions, while maintaining security and compliance. Contact center managers continually face challenges in optimizing self-service resolution rates, evaluating agent performance efficiently, and maintaining data privacy compliance. Additionally, creating and managing conversational AI experiences often requires specialized expertise and complex integrations across multiple services. To address these challenges, Amazon Connect introduced key features such as generative AI–powered customer segmentation for targeted campaigns, native WhatsApp Business messaging for omnichannel support, secure collection of sensitive customer data in chat…

Today, Amazon Web Services (AWS) announces a new integrated analytics experience and zero-ETL integration between Amazon CloudWatch and Amazon OpenSearch Service. This integration simplifies log data analysis and visualization without data duplication, streamlining log management while reducing technical overhead and operational costs. CloudWatch Logs customers now have access to two additional query languages beyond CloudWatch Logs Insights QL, while OpenSearch customers can query CloudWatch logs in place without creating separate extract, transform, and load (ETL) pipelines. Organizations often need different analytics capabilities for their log data. Some teams prefer CloudWatch Logs for its scalability and simplicity in centralizing logs from all their systems, applications, and AWS services. Others require OpenSearch Service for advanced analytics and visualizations. Previously, integration between these…

This week, we wrapped up the final 2024 Latin America Amazon Web Services (AWS) Community Days of the year in Brazil, with multiple parallel events taking place. In Goiânia, we had Marcelo Palladino, senior developer advocate, and Marcelo Paiva, AWS Community Builder, as keynote speakers. Florianópolis feature Ana Cunha, senior developer advocate, and in Santiago de Chile, I had the honor to share the stage with Rossana Suarez, AWS Container Hero, as keynote speakers. These events, organized by communities for communities, provide opportunities to network, learn something new, and immerse yourself in the community. In a community, everyone grows together, and no one is left behind. AWS Lambda celebrates its 10th anniversary, the service that introduced me to AWS and remains…