AWS Clean Rooms Differential Privacy enhances privacy protection of your users data (preview)

Starting today, you can use AWS Clean Rooms Differential Privacy (preview) to help protect the privacy of your users with mathematically backed and intuitive controls in a few steps. As a fully managed capability of AWS Clean Rooms, no prior differential privacy experience is needed to help you prevent the reidentification of your users. AWS Clean Rooms Differential Privacy obfuscates the contribution of any individual’s data in generating aggregate insights in collaborations so that you can run a broad range of SQL queries to generate insights about advertising campaigns, investment decisions, clinical research, and more. Quick overview on differential privacy Differential privacy is not new. It is a strong, mathematical definition of privacy compatible with statistical and machine learning based…

AWS Clean Rooms ML helps customers and partners apply ML models without sharing raw data (preview)

Today, we’re introducing AWS Clean Rooms ML (preview), a new capability of AWS Clean Rooms that helps you and your partners apply machine learning (ML) models on your collective data without copying or sharing raw data with each other. With this new capability, you can generate predictive insights using ML models while continuing to protect your sensitive data. During this preview, AWS Clean Rooms ML introduces its first model specialized to help companies create lookalike segments for marketing use cases. With AWS Clean Rooms ML lookalike, you can train your own custom model, and you can invite partners to bring a small sample of their records to collaborate and generate an expanded set of similar records while protecting everyone’s underlying data. In…

New Amazon Q in QuickSight uses generative AI assistance for quicker, easier data insights (preview)

Today, I’m happy to share that Amazon Q in QuickSight is available for preview. Now you can experience the Generative BI capabilities in Amazon QuickSight announced on July 26, as well as two additional capabilities for business users. Turning insights into impact faster with Amazon Q in QuickSight With this announcement, business users can now generate compelling sharable stories examining their data, see executive summaries of dashboards surfacing key insights from data in seconds, and confidently answer questions of data not answered by dashboards and reports with a reimagined Q&A experience. Before we go deeper into each capability, here’s a quick summary: Stories — This is a new and visually compelling way to present and share insights. Stories can automatically…

Amazon Q brings generative AI-powered assistance to IT pros and developers (preview)

Today, we are announcing the preview of Amazon Q, a new type of generative artificial intelligence (AI) powered assistant that is specifically for work and can be tailored to a customer’s business. Amazon Q brings a set of capabilities to support developers and IT professionals. Now you can use Amazon Q to get started building applications on AWS, research best practices, resolve errors, and get assistance in coding new features for your applications. For example, Amazon Q Code Transformation can perform Java application upgrades now, from version 8 and 11 to version 17. Amazon Q is available in multiple areas of AWS to provide quick access to answers and ideas wherever you work. Here’s a quick look at Amazon Q,…