How AWS powered Prime Day 2024 for record-breaking sales

The last Amazon Prime Day 2024 (July 17-18) was Amazon’s biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. Prime members shopped for millions of deals and saved billions across more than 35 categories globally. I live in South Korea, but luckily I was staying in Seattle to attend the AWS Heroes Summit during Prime Day 2024. I signed up for a Prime membership and used Rufus, my new AI-powered conversational shopping assistant, to search for items quickly and easily. Prime members in the U.S. like me chose to consolidate their deliveries on millions of orders during Prime Day, saving an estimated 10 million trips. This…

AWS Weekly Roundup: Mithra, Amazon Titan Image Generator v2, AWS GenAI Lofts, and more (August 12, 2024)

When Dr. Swami Sivasubramanian, VP of AI and Data, was an intern at Amazon in 2005, Dr. Werner Vogels, CTO of Amazon, was his first manager. Nineteen years later, the two shared a stage at the VivaTech Conference to reflect on Amazon’s history of innovation—from pioneering the pay-as-you-go model with Amazon Web Services (AWS) to transforming customer experiences using “good old-fashioned AI”—as well as what really keeps them up at night in the age of generative artificial intelligence (generative AI). Asked if competitors ever kept him up at night, Dr. Werner insisted that listening to customer needs—such as guardrails, security, and privacy—and building products based on those needs is what drives success at Amazon. Dr. Swami said he viewed Amazon…