Scaling Ad Verification with Machine Learning and AWS Inferentia

Amazon Advertising helps companies build their brand and connect with shoppers, through ads shown both within and beyond Amazon’s store, including websites, apps, and streaming TV content in more than 15 countries. Businesses or brands of all sizes including registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and agencies on Amazon marketplaces can upload their own ad creatives, which can include images, video, audio, and of course products sold on Amazon. To promote an accurate, safe, and pleasant shopping experience, these ads must comply with content guidelines. Here’s a simple example. Can you figure out why two of the following ads would not be compliant? The ad in the center doesn’t feature the product in context.…

Introducing Amazon MSK Connect – Stream Data to and from Your Apache Kafka Clusters Using Managed Connectors

Apache Kafka is an open-source platform for building real-time streaming data pipelines and applications. At re:Invent 2018, we announced Amazon Managed Streaming for Apache Kafka, a fully managed service that makes it easy to build and run applications that use Apache Kafka to process streaming data. When you use Apache Kafka, you capture real-time data from sources such as IoT devices, database change events, and website clickstreams, and deliver it to destinations such as databases and persistent storage. Kafka Connect is an open-source component of Apache Kafka that provides a framework for connecting with external systems such as databases, key-value stores, search indexes, and file systems. However, manually running Kafka Connect clusters requires you to plan and provision the required…

AWS IQ expansion: Connect with Experts and Consulting Firms based in the UK and France

AWS IQ launched in 2019 and has been helping customers worldwide engage thousands of AWS Certified third-party experts and consulting firms for on-demand project work. Whether you need to learn about AWS, plan your project, setup new services, migrate existing applications, or optimize your spend, AWS IQ connects you with experts and consulting firms who can help. You can share your project objectives with a description, receive responses within the AWS IQ application, approve permissions and budget, and will be charged directly through AWS billing. Until yesterday, experts had to reside in the United States to offer their hands-on help on AWS IQ. Today, I’m happy to announce that AWS Certified experts and consulting firms based in the UK and…

How AWS is Supporting Nonprofits, Governments, and Communities Impacted by Hurricane Ida

AWS Disaster Response Team volunteer Paul Fries runs cable to provide connectivity in a police station that has been converted into a supply distribution center and housing for National Guard troops and FEMA. During the crisis that has resulted in the aftermath of Hurricane Ida, the AWS Disaster Response Team is providing personnel and resources to support our customers, including the Information Technology Disaster Resource Center (ITDRC), St. Bernard Parish government, and Crisis Cleanup. In 2018, Amazon Web Services launched the AWS Disaster Response Program to support governments and nonprofits actively responding to natural disasters. Guided by the belief that technology has the power to solve the world’s most pressing issues, the AWS Disaster Response Team has been working around…