Last year before re:Invent, we introduced the public preview of AWS Distro for OpenTelemetry, a secure distribution of the OpenTelemetry project supported by AWS. OpenTelemetry provides tools, APIs, and SDKs to instrument, generate, collect, and export telemetry data to better understand the behavior and the performance of your applications. Yesterday, upstream OpenTelemetry announced tracing stability milestone for its components. Today, I am happy to share that support for traces is now generally available in AWS Distro for OpenTelemetry. Using OpenTelemetry, you can instrument your applications just once and then send traces to multiple monitoring solutions. You can use AWS Distro for OpenTelemetry to instrument your applications running on Amazon Elastic Compute Cloud (Amazon EC2), Amazon Elastic Container Service (Amazon ECS),…
In the Works – AWS Region in New Zealand
We are currently working on regions in Australia, India, Indonesia, Israel, Spain , Switzerland, and the United Arab Emirates. Auckland, New Zealand in the Works Today I am happy to announce that the new AWS Asia Pacific (Auckland) Region is in the works and will open in 2024. This region will have three Availability Zones and will give AWS customers in New Zealand the ability to run workloads and store data that must remain in-country. There are 81 Availability Zones within 25 AWS Regions in operation today, with 24 more Availability Zones and eight announced regions (including this one) underway. Each of the Availability Zones will be physically independent of the others in region, close enough to support applications that…
Scaling Ad Verification with Machine Learning and AWS Inferentia
Amazon Advertising helps companies build their brand and connect with shoppers, through ads shown both within and beyond Amazon’s store, including websites, apps, and streaming TV content in more than 15 countries. Businesses or brands of all sizes including registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and agencies on Amazon marketplaces can upload their own ad creatives, which can include images, video, audio, and of course products sold on Amazon. To promote an accurate, safe, and pleasant shopping experience, these ads must comply with content guidelines. Here’s a simple example. Can you figure out why two of the following ads would not be compliant? The ad in the center doesn’t feature the product in context.…
“Hey Google, read with Reese’s Book Club”
As a young girl growing up in Venezuela, I had an insatiable appetite for reading. From fictional novels to computer science manuals, you name it, I would read it. Books allowed me to get lost in other worlds, expand my imagination and ultimately inspire me to dream bigger. These days, you can catch me reading with my two young kids or when I take some quiet “me time” on the weekends. That’s why I’m delighted that Google Assistant has partnered with Reese’s Book Club to offer a hands-free, immersive reading experience on Nest smart speakers, smart displays and Assistant-enabled mobile devices in English-speaking countries across the globe. Assistant users can now discover Reese Witherspoon’s monthly book picks, take a quiz…