AWS Cloud Builders – Career Transformation & Personal Growth

Long-time readers of this blog know that I firmly believe in the power of education to improve lives. AWS Training and Certification equips people and organizations around the world with cloud computing education to build and validate cloud computing skills. With demand for cloud skills and experience at an all-time high, there’s never been a better time to get started. On the training side you have a multitude of options for classroom and digital training, including offerings from AWS Training Partners. After you have been trained and have gained some experience, you can prepare for, schedule, and earn one or more of the eleven AWS Certifications. I encourage you to spend some time watching our new AWS Cloud Builder Career…

New for AWS Distro for OpenTelemetry – Tracing Support is Now Generally Available

Last year before re:Invent, we introduced the public preview of AWS Distro for OpenTelemetry, a secure distribution of the OpenTelemetry project supported by AWS. OpenTelemetry provides tools, APIs, and SDKs to instrument, generate, collect, and export telemetry data to better understand the behavior and the performance of your applications. Yesterday, upstream OpenTelemetry announced tracing stability milestone for its components. Today, I am happy to share that support for traces is now generally available in AWS Distro for OpenTelemetry. Using OpenTelemetry, you can instrument your applications just once and then send traces to multiple monitoring solutions. You can use AWS Distro for OpenTelemetry to instrument your applications running on Amazon Elastic Compute Cloud (Amazon EC2), Amazon Elastic Container Service (Amazon ECS),…

In the Works – AWS Region in New Zealand

We are currently working on regions in Australia, India, Indonesia, Israel, Spain , Switzerland, and the United Arab Emirates. Auckland, New Zealand in the Works Today I am happy to announce that the new AWS Asia Pacific (Auckland) Region is in the works and will open in 2024. This region will have three Availability Zones and will give AWS customers in New Zealand the ability to run workloads and store data that must remain in-country. There are 81 Availability Zones within 25 AWS Regions in operation today, with 24 more Availability Zones and eight announced regions (including this one) underway. Each of the Availability Zones will be physically independent of the others in region, close enough to support applications that…

Scaling Ad Verification with Machine Learning and AWS Inferentia

Amazon Advertising helps companies build their brand and connect with shoppers, through ads shown both within and beyond Amazon’s store, including websites, apps, and streaming TV content in more than 15 countries. Businesses or brands of all sizes including registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and agencies on Amazon marketplaces can upload their own ad creatives, which can include images, video, audio, and of course products sold on Amazon. To promote an accurate, safe, and pleasant shopping experience, these ads must comply with content guidelines. Here’s a simple example. Can you figure out why two of the following ads would not be compliant? The ad in the center doesn’t feature the product in context.…