Amazon Titan Image Generator v2 is now available in Amazon Bedrock

Today, we are announcing the general availability of the Amazon Titan Image Generator v2 model with new capabilities in Amazon Bedrock. With Amazon Titan Image Generator v2, you can guide image creation using reference images, edit existing visuals, remove backgrounds, generate image variations, and securely customize the model to maintain brand style and subject consistency. This powerful tool streamlines workflows, boosts productivity, and brings creative visions to life. Amazon Titan Image Generator v2 brings a number of new features in addition to all features of Amazon Titan Image Generator v1, including: Image conditioning – Provide a reference image along with a text prompt, resulting in outputs that follow the layout and structure of the user-supplied reference. Image guidance with color…

AWS Weekly Roundup: Amazon Q Business, AWS CloudFormation, Amazon WorkSpaces update, and more (Aug 5, 2024)

Summer is reaching its peak for some of us around the globe, and many are heading out to their favorite holiday destinations to enjoy some time off. I just came back from holidays myself and I couldn’t help thinking about the key role that artificial intelligence (AI) plays in our modern world to help us scale the operation of simple things like traveling. Passport and identity verifications were quick, and thanks to the new airport security system rolling out across the world, so were my bag checks. I watched my backpack with a smile as it rolled along the security check belt with my computer, tablet, and portable game consoles all nicely tucked inside without any fuss. If it wasn’t…

Plan your advertising campaigns with Amazon Marketing Cloud on AWS Clean Rooms, now generally available

Today, we are announcing the general availability of Amazon Marketing Cloud (AMC) on AWS Clean Rooms to help advertisers use their first-party signals to collaborate with Amazon Ads unique signals. With this collaboration, advertisers can generate differentiated insights, discover new audiences, and enable advertising campaign planning, activation, and measurement use cases, all without having to move their underlying signals outside of their AWS account. With AMC on AWS Clean Rooms, customers can easily prepare their data, match and create audiences, use custom insights to activate more relevant advertising campaigns with Amazon Ads, and measure return on ad spend. All of this can be accomplished from the most secure cloud computing environment available today. Advertisers continually strive to reach new audiences…

AWS and Multicloud: Existing capabilities & continued enhancements

When I speak to large-scale AWS customers about their challenges and concerns, the conversation often turns to the topic of multicloud. Whether by intent or by accident, these customers sometimes choose to make use of services from more than one cloud provider, sometimes in conjunction with applications or services that are still hosted on-premises. In some cases they made early, bottom-up choices at the team and division level, choosing cloud offerings from multiple vendors in the absence of a top-down mandate. In others, they acquired or merged with another organization and discovered a similar multi-vendor situation. Regardless of the path, these customers tell me that they want to simplify and centralize their oversight and management of this diverse portfolio of…