Last year before re:Invent, we introduced the public preview of AWS Distro for OpenTelemetry, a secure distribution of the OpenTelemetry project supported by AWS. OpenTelemetry provides tools, APIs, and SDKs to instrument, generate, collect, and export telemetry data to better understand the behavior and the performance of your applications. Yesterday, upstream OpenTelemetry announced tracing stability milestone for its components. Today, I am happy to share that support for traces is now generally available in AWS Distro for OpenTelemetry. Using OpenTelemetry, you can instrument your applications just once and then send traces to multiple monitoring solutions. You can use AWS Distro for OpenTelemetry to instrument your applications running on Amazon Elastic Compute Cloud (Amazon EC2), Amazon Elastic Container Service (Amazon ECS),…
Category: AWS
Reposts from Amazon Web Services (AWS).
In the Works – AWS Region in New Zealand
We are currently working on regions in Australia, India, Indonesia, Israel, Spain , Switzerland, and the United Arab Emirates. Auckland, New Zealand in the Works Today I am happy to announce that the new AWS Asia Pacific (Auckland) Region is in the works and will open in 2024. This region will have three Availability Zones and will give AWS customers in New Zealand the ability to run workloads and store data that must remain in-country. There are 81 Availability Zones within 25 AWS Regions in operation today, with 24 more Availability Zones and eight announced regions (including this one) underway. Each of the Availability Zones will be physically independent of the others in region, close enough to support applications that…
Scaling Ad Verification with Machine Learning and AWS Inferentia
Amazon Advertising helps companies build their brand and connect with shoppers, through ads shown both within and beyond Amazon’s store, including websites, apps, and streaming TV content in more than 15 countries. Businesses or brands of all sizes including registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and agencies on Amazon marketplaces can upload their own ad creatives, which can include images, video, audio, and of course products sold on Amazon. To promote an accurate, safe, and pleasant shopping experience, these ads must comply with content guidelines. Here’s a simple example. Can you figure out why two of the following ads would not be compliant? The ad in the center doesn’t feature the product in context.…
Introducing Amazon MSK Connect – Stream Data to and from Your Apache Kafka Clusters Using Managed Connectors
Apache Kafka is an open-source platform for building real-time streaming data pipelines and applications. At re:Invent 2018, we announced Amazon Managed Streaming for Apache Kafka, a fully managed service that makes it easy to build and run applications that use Apache Kafka to process streaming data. When you use Apache Kafka, you capture real-time data from sources such as IoT devices, database change events, and website clickstreams, and deliver it to destinations such as databases and persistent storage. Kafka Connect is an open-source component of Apache Kafka that provides a framework for connecting with external systems such as databases, key-value stores, search indexes, and file systems. However, manually running Kafka Connect clusters requires you to plan and provision the required…