When Dr. Swami Sivasubramanian, VP of AI and Data, was an intern at Amazon in 2005, Dr. Werner Vogels, CTO of Amazon, was his first manager. Nineteen years later, the two shared a stage at the VivaTech Conference to reflect on Amazon’s history of innovation—from pioneering the pay-as-you-go model with Amazon Web Services (AWS) to transforming customer experiences using “good old-fashioned AI”—as well as what really keeps them up at night in the age of generative artificial intelligence (generative AI). Asked if competitors ever kept him up at night, Dr. Werner insisted that listening to customer needs—such as guardrails, security, and privacy—and building products based on those needs is what drives success at Amazon. Dr. Swami said he viewed Amazon…
Category: AWS
Reposts from Amazon Web Services (AWS).
Amazon Titan Image Generator v2 is now available in Amazon Bedrock
Today, we are announcing the general availability of the Amazon Titan Image Generator v2 model with new capabilities in Amazon Bedrock. With Amazon Titan Image Generator v2, you can guide image creation using reference images, edit existing visuals, remove backgrounds, generate image variations, and securely customize the model to maintain brand style and subject consistency. This powerful tool streamlines workflows, boosts productivity, and brings creative visions to life. Amazon Titan Image Generator v2 brings a number of new features in addition to all features of Amazon Titan Image Generator v1, including: Image conditioning – Provide a reference image along with a text prompt, resulting in outputs that follow the layout and structure of the user-supplied reference. Image guidance with color…
AWS Weekly Roundup: Amazon Q Business, AWS CloudFormation, Amazon WorkSpaces update, and more (Aug 5, 2024)
Summer is reaching its peak for some of us around the globe, and many are heading out to their favorite holiday destinations to enjoy some time off. I just came back from holidays myself and I couldn’t help thinking about the key role that artificial intelligence (AI) plays in our modern world to help us scale the operation of simple things like traveling. Passport and identity verifications were quick, and thanks to the new airport security system rolling out across the world, so were my bag checks. I watched my backpack with a smile as it rolled along the security check belt with my computer, tablet, and portable game consoles all nicely tucked inside without any fuss. If it wasn’t…
Plan your advertising campaigns with Amazon Marketing Cloud on AWS Clean Rooms, now generally available
Today, we are announcing the general availability of Amazon Marketing Cloud (AMC) on AWS Clean Rooms to help advertisers use their first-party signals to collaborate with Amazon Ads unique signals. With this collaboration, advertisers can generate differentiated insights, discover new audiences, and enable advertising campaign planning, activation, and measurement use cases, all without having to move their underlying signals outside of their AWS account. With AMC on AWS Clean Rooms, customers can easily prepare their data, match and create audiences, use custom insights to activate more relevant advertising campaigns with Amazon Ads, and measure return on ad spend. All of this can be accomplished from the most secure cloud computing environment available today. Advertisers continually strive to reach new audiences…