Today, we are announcing the general availability of Amazon Marketing Cloud (AMC) on AWS Clean Rooms to help advertisers use their first-party signals to collaborate with Amazon Ads unique signals. With this collaboration, advertisers can generate differentiated insights, discover new audiences, and enable advertising campaign planning, activation, and measurement use cases, all without having to move their underlying signals outside of their AWS account. With AMC on AWS Clean Rooms, customers can easily prepare their data, match and create audiences, use custom insights to activate more relevant advertising campaigns with Amazon Ads, and measure return on ad spend. All of this can be accomplished from the most secure cloud computing environment available today. Advertisers continually strive to reach new audiences…
Month: July 2024
AWS and Multicloud: Existing capabilities & continued enhancements
When I speak to large-scale AWS customers about their challenges and concerns, the conversation often turns to the topic of multicloud. Whether by intent or by accident, these customers sometimes choose to make use of services from more than one cloud provider, sometimes in conjunction with applications or services that are still hosted on-premises. In some cases they made early, bottom-up choices at the team and division level, choosing cloud offerings from multiple vendors in the absence of a top-down mandate. In others, they acquired or merged with another organization and discovered a similar multi-vendor situation. Regardless of the path, these customers tell me that they want to simplify and centralize their oversight and management of this diverse portfolio of…
AWS Weekly Roundup: Llama 3.1, Mistral Large 2, AWS Step Functions, AWS Certifications update, and more (July 29, 2024)
I’m always amazed by the talent and passion of our Amazon Web Services (AWS) community members, especially in their efforts to increase diversity, equity, and inclusion in the tech community. Last week, I had the honor of speaking at the AWS User Group Women Bay Area meetup, led by Natalie. This group is dedicated to empowering and connecting women, providing a supportive environment to explore cloud computing. In Latin America, we recently had the privilege of supporting 12 women-led AWS User Groups from 10 countries in organizing two regional AWSome Women Community Summits, reaching over 800 women builders. There’s still more work to be done, but initiatives like these highlight the power of community in fostering an inclusive and diverse…
Announcing Llama 3.1 405B, 70B, and 8B models from Meta in Amazon Bedrock
Today, we are announcing the availability of Llama 3.1 models in Amazon Bedrock. The Llama 3.1 models are Meta’s most advanced and capable models to date. The Llama 3.1 models are a collection of 8B, 70B, and 405B parameter size models that demonstrate state-of-the-art performance on a wide range of industry benchmarks and offer new capabilities for your generative artificial intelligence (generative AI) applications. All Llama 3.1 models support a 128K context length (an increase of 120K tokens from Llama 3) that has 16 times the capacity of Llama 3 models and improved reasoning for multilingual dialogue use cases in eight languages, including English, German, French, Italian, Portuguese, Hindi, Spanish, and Thai. You can now use three new Llama 3.1…