Month: March 2023

Companies across multiple industries, such as advertising and marketing, retail, consumer packaged goods (CPG), travel and hospitality, media and entertainment, and financial services, increasingly look to supplement their data with data from business partners, to build a complete view of their business. Let’s take a marketing use case as an example. Brands, publishers, and their partners need to collaborate using datasets that are stored across many channels and applications to improve the relevance of their campaigns and better engage with consumers. At the same time, they also want to protect sensitive consumer information and eliminate the sharing of raw data. Data clean rooms can help solve this challenge by allowing multiple companies to analyze their collective data in a private…